In 1991, Greg Bauer and cousin Glen Bauer introduced a new type of specialty store. The family business started in a tiny shop in Redwood City, California with only a few dozen products on the shelf. Over the years, the store grew, as did the selection of the merchandise and the involvement of more family members in the business. John Bauer, George Bauer and close childhood friend, Tom Mollerus joined Greg and Glen in building the nation's first rack and vehicle outfitting specialty store.